What Do Two Problems, MySpace, and a Profitable Peanut Butter Cup Have in Common? A Marketing Speaker Speaks
Problem #1 - The biggest complaint discovered in EVERY internal employee survey is what? “Not enough communication.”
Problem #2 - The biggest problem for MySapce and Chris DeWolfe is MySpace doesn’t have a really good revenue model.
Hmmm.
MySpace has built one of the most buzzworthy mediums for digital communication (although informal communication).
Studies show again and again the the most important and effective form of communication in a corporation is informal.
So why have we not created a corporate version of MySpace?
Revenue made in the form of a per user license and set-up fee.
Let’s do some quick math:
Yr 1: Let’s say 500 corporations sign up x 3,000 avg employees. $49 per month X 12 months
By my calculations, this adds to $882 million in revenue.
$882 million in revenue…that’s alot of Peanut Butter.
“Hey, you just got Peanut Butter in my chocolate.”
“HEY…you just got chocolate in my Peanut Butter!”
Mmmm.
Chris, Peter, and Rupert…talk amongst yourselves. My work is done here.
Mark Hughes is a marketing speaker, consultant, and author of the book Buzzmarketing: Get People to Talk About Your Stuff (Penguin/Portfolio).
