Buzzmarketing Book

Buzzmarketing

Got Buzz? You better. This business marketing book (from Penguin/Portfolio) prescribes six valuable steps you shouldn’t miss…and it reads like a thriller.

One part Tom Peters, one part Malcolm Gladwell, and one part Charles Kuralt, and you’ve got the picture of Hughes’ writing style.

Hughes documents how he transformed an infant brand with buzz marketing, which led to a $300 million sale of that brand!

Not only does Hughes lay out the six secrets to buzz marketing, via “hands-on”, “ass-on-the-line” experience — he dissects inside stories of how iconic brands also broke out with buzz.

America spends more money of marketing every year ($235 billion) than the entire GDP of Mexico.

Big brands and small businesses alike are demanding bigger results and better impact for their marketing dollars.

And they’re looking for solutions–from people who have both succeeded and had their butt on the line.

As VP of Marketing and PR at eBay’s Half.com, Mark Hughes didn’t have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years.

His secret? Making the company a magnet for media attention and word of mouth, by any means necessary. Most notoriously, he convinced the town of Halfway, Oregon, to rename itself to Half.com, Oregon — which Time magazine called “one of the greatest publicity coups” in history.

Now Hughes has written a breakthrough guide to the art of successful buzzmarketing — which many people talk about, but few truly understand.

He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz-generators of our time:

  • How American Idol used buzz to get the whole country talking.
  • The untold story of how tie-dye was created.
  • How a near-lie enabled Apple to air its famous “1984″ commercial over the objections of its board.
  • How an anomaly gave birth to Miller Lite and the entire light beer category.

    • Readers who have enjoyed books like The Tipping Point and Purple Cow will find Buzzmarketing to be the ideal guide for applying buzz to their real-world business needs.

    If you’re one of America’s 25 million small business owners, or one of America’s marketing professionals…you may be interested in leveraging your marketing dollars by 3-10X.

    In its first year of publication, Fast Company proclaimed Hughes’ book one of “The Ten Best Business Reads of the Year” and The Financial Times of London named it one of the “Best Business Books of the Year” along with Freakonomics.

    Published in 11 languages including: Bulgarian, Chinese, Czech, Estonian, Indonesian, Japanese, Hebrew, Korean, Portuguese, and Spanish.

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