AdAge just published an article on the newest financial magazine (Portfolio) launched by David Carey at Conde Nast.

Within 60 seconds of finishing the article, I became a 2 year subscriber.

I subscribed because of one reason. Publisher David Carey.

One of the key people who made The New Yorker magazine a true success–this is David Carey.

One of the key people who understands the value of buzz–this is David Carey.

One of the key people who understands a concept critical to Buzzmarketing, and a mantra that I put forth in every speech…

Which is this:

Buzz, and successful business, is about giving.

Giving.

Giving is not a word you hear frequently in Business Schools (I didn’t hear it in the early 1990’s).

Taking is usually the word in business…taking market share…taking share of wallet.

But when I first met David Carey at The New Yorker, he was about giving and figuring out how he could help my former company half.com create buzz, and create it together.

Never have I experienced a true spirit of partnership like this before with a vendor. Never.

David knows the key to buzz is about giving people a unique experience. Giving people a great story to tell…whether it be an article in Portfolio magazine, or a unique event brought to you courtesy of the pub.

What David and his team did for The New Yorker, he will no doubt do for the newest business magazine, Portfolio.

I am a subscriber.

Anyone else interested in expanding their business horizons should be too.

Welcome David Carey, and welcome Portfolio.

Mark Hughes is a professional speaker, consultant, and author of the book Buzzmarketing: Get People to Talk About Your Stuff (Penguin/Portfolio).

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