Why Comcast May Be the Next YouTube…A Professional Speaker Speaks
I accidentally clicked on Comcast’s CN8 channel…
The one with usually below-average content on it, but this time I saw something brilliant.
People like you and me.
Talking…about funny dating experiences, about their worst dating experiences, about their ideal date.
It was Comcast’s “On Demand Dating” airing on CN8.
And yes, watching everyday people like you and I talk about their worst dating experience (edited and programmed by programming professionals) was actually entertaining content.
This was YouTube in full high-def. 1080.
Professionally shot. Generic backdrop. Great lighting.
It was unrehearsed.
It was you, it was me.
We could project ourselves into the screen, and recite our own experiences.
It gives people what they want on YouTube (their proverbial 15 minutes of fame) but much better quality, large living color…but most importantly, they really are on TV.
Imagine A Relationship with Your Consumer
Imagine Comcast having locations in regional malls…locations where you could have yourself videotaped and within 24 hours be on Comcast’s On-Demand system by search.
Comcast could even charge for the video much like the photographer’s sitting fee in the mall. Then a fee to keep it on the system’s searchable database. Then a fee to bold, and bring to the fore just like eBay’s ‘Gallery.’
Imagine this for dating.
Imagine this for a video resume
That video resume then linked to a text version…fully searchable by companies and recruiters.
Imagine this as a private social network…record a family holiday greeting for Grandma and Grandpa showing up on their TV screen the moment they turn on their TV December 25, July 4th, etc.
I know Comcast’s Brian Roberts has his tech group burning the midnight oil on technology and the future.
Content created by you. Content created by Comcast’s consumers.
This may be the biggest YouTube coming down the pike. Stay tuned to see if innovation like this sees the light of day from Comcast.
Mark Hughes is a professional speaker, consultant, and author of the book Buzzmarketing: Get People to Talk About Your Stuff (Penguin/Portfolio).
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