Search is Your New Brand
What a Google, Yahoo!, MSN, or hakia search delivers in the way of results says alot about your brand.
Often, it’s a first impression about your brand…
And as the saying goes, “There’s no second chance for a first impression.”
A colleague of mine were meeting with a major company in New York the other week.
We mentioned that a Google search for their brand name delivers a nasty post pertaining to Zionism and one of their Board of Directors.
The feeling, though, was there was nothing they could do about it.
Hello brand stewards and anyone in PR: wake up. Smell the search technology.
A search, today, says everything about your brand.
A little SEO and crowding out nasty content with better content can go a long way.
Or would you rather do nothing and alienate business.
Mark Hughes is a marketing speaker, consultant, and author of the book Buzzmarketing: Get People to Talk About Your Stuff.
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