What do Black & Decker, Ernst & Young, The Wharton School of Management, Starbucks Coporate and Jeff Bezos of Amazon.com all have in common?

They've all booked top rated marketing speaker Mark Hughes.

How would your meeting benefit from booking Mark Hughes?

Mark's dynamic program tells how he grew eBay's Half.com from zero to 8 million registered users as its VP of Marketing in less than 3 years!  He did that by out-thinking versus out-spending.

He literally put Half.com on the map by convincing Halfway, Oregon to rename itself to Half.com, Oregon...dubbed by Time magazine as "one of the greatest publicity coups" in history and then sold out to eBay 6 months later for over $300 million!

Add some BUZZ to your next event!
Reserve a date with Mark Hughes now!

Call Tom Neilssen at the BrightSightGroup
Phone:  609-924-3060


Nothing Is Private - Lessons from Brad Garlinghouse and Howard Shultz

Nothing digitally recorded is private…digital is the new public.

The question is…did Brad Garlinghouse at Yahoo! and Howard Shultz have an inkling (or perhaps full confidence) that a hot memo will get forwarded into the blogosphere and then the mainstream news media?

More like strategic manifestos from Brad & Howard…and quite good ones at that.

Is it such that the only way we can apply pressure for change in corporate America is with the media?

Activist fund manager Carl Icahn certainly thinks so and uses the media to his advantage…Motorola now has an executive shake-up which would likely never have happened without him and the media.

Bob Chapman at Chapman Capital ditto. Bold, righteous, and correct in his analyses.

As Howard Shultz and Brad Garlinghouse blaze new trails of internal activism, are we seeing the birth of a new form of Employee Activism?

Perhaps a good thing.

Mark Hughes is a professional speaker, consultant, and author of the book Buzzmarketing: Get People to Talk About Your Stuff (Penguin/Portfolio).

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