80% is the New Consensus
I have a new favorite saying.
80% is the new consensus.
When speaking publicly, on the topic of ‘Demand Creativity’ in my book, I often divert into how companies tend to accept the lowest common denominator when trying to achieve 100% consensus.
One Standard Deviation covers 68% of the population.
Two Standard Deviations covers 95% of the population.
The midpoint is 81%.
Innovation, by its very nature, is not ensconced in consensus.
If it was, innovations would be rampant at every company in every quarter.
The definition of innovative is: 1. ahead of the times, 2. producing something like nothing done or experienced or created before.
If you think you’re going to get even 95% consensus on something that has never been created or experienced before think again.
If you can get to 80% consensus, put it over the goal line. It’s the new 100%.
Mark Hughes is a communication speaker, consultant, and author of the book Buzzmarketing: Get People to Talk About Your Stuff (Penguin/Portfolio)
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