I was surprised by this. Tony Morgan from South Bend, Indiana had read my book Buzzmarketing, and low and behold Tony markets his church just like we market our products and services.

It never ocurred to me before, but the principles are the same. On his website, wiredchurches.com he talks about maximizing the media, and I think he might be on to something big.

I’m a business speaker, inspiring and teaching. He delivers a sermon, inspring and teaching. Both Tony and I are on a mission to spread the word about spreading the word (in my case Buzzmarketing, in his case religion…a more noble objective), and the principles of buzzmarketing apply.

Exciting things I’m reading about are GodPods…podcasts of sermons. We’re on the go, little time, and finding the right voice to inspire you takes investment. The “GodCast” might be one of the pieces of technology that I discuss in the book that has transformed word-of-mouth into an F-16 with afterburners (OK so you have to read the Buzzmarketing book to get the full story).

GodCast, GodPod…buzzmarketing pops up in unimagined places, and thanks to Tony Morgan at wiredchurches.com for lighting the spark.