“Direct marketing” Turns 50 In Chicago - Business Speaker To Keynote
Direct marketing turns 50, we should take a moment to salute the moguls: David Ogilvy, John Caples, and many more.
Zain Raj, executive vice president and chief marketing officer of Euro RSCG 4D, will keynote at the 50th annual meeting of the Chicago Association of Direct Marketing, which has “Directing the Future” as its theme.
Jim Sherman, director of direct marketing for the Chicago Mercantile Exchange, will receive the 13th Annual Natalie P. Holmes Volunteer of the Year Award, and Mitch Lieber, president of Lieber and Associates, will receive an award for winning the association’s “Toward the 22nd Century” essay competition.
The event takes place from 11:30 a.m. to 2 p.m. Wednesday August 7 at The 410 Club, 410 N. Michigan Ave.
Cost to attend for members and meeting planners is $54 and for non-members $59.
For information, call George Buckley at 312-849-2236, ext. 25, or visit www.cadm.org.

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